Supporting Happiness

We contribute to everyone’s future happiness by promoting
“Tekito-Seikatsu” (a lifestyle with moderate sugar intake) and by creating a foundation for food.

Health Impairment Due to Excessive or Insufficient Sugar Intake

Analyzing the harmful effects on health


from excessive or insufficient sugar intake

Accumulation of
evidence-based knowledge

Using workshops to help eliminate the harmful effects


of excessive/insufficient sugar intake through a “Tekito-Seikatsu” lifestyle

Exchange of Opinions with outside experts

Considering the actual living situation


and health of each individual

Construction of a “Tekito-Seikatsu” lifestyle model

Covered Group Companies

  • Mitsui DM Sugar

(The KPIs for excessive/insufficient sugar intake are being implemented by Mitsui DM Sugar, which serves as the representative of the Group companies.)

Action Plans

  • Accumulate knowledge on sugar intake.
  • Implement measures for each target group to promote “Tekito-Seikatsu” through increased recognition.
  • Support each individual in achieving happiness.
  • Create and implement a happiness questionnaire. (Distribution to start in July 2023)